Designer with over 20+ years of proven experience in design, art direction & photography. Proven record of compelling, award winning campaigns across multiple categories. Excellent team leader and communicator.
Experience
Creative Director | Wonderbrett | Long Beach, CA | April 2019 - present
Established identity for legacy cannabis brand. Winner of 2 CLIO awards. Expanded brand from 10 SKUs to over 250. Developed all visual materials, graphics and logos for use on packaging, website, social media, apparel, accessories and print materials. Designed communication and marketing materials for 20+ events. Directed the creation of visual assets with external photographers and agencies. Collaborated with industry leading brands, both in and out of the cannabis space, on new products. Created all graphics and promotional materials for the opening of two retail stores in Los Angeles. Expanded brand from California to Michigan, Arizona, New Jersey and a direct-to-consumer online platform. Managed social media across 3 accounts, overseeing growth from 10k followers to over 150k.
Senior Graphic Designer | Beyond Marketing | Santa Ana, CA | 2016 - 2019
Responsible for the concept, design and production of innovative, high quality print and digital artwork, including magazine ads, brochures and websites. Worked with a diverse range of clients, including beverage, automotive, music, cannabis and fitness.
Art Director & Production Manager | Spin Imaging | Long Beach, CA | 2009 - 2016
Oversaw creation of all graphics, focusing on vehicle wraps, for clients including motorsports, aviation, action sports, beverages, apparel, lifestyle brands and more. Daily interaction and management of clients and projects. Self designed, coded and maintained company website. Managed 3 employees and all projects from concept to production to installation. Averaged 20-30 projects per week.
Lead Creative & Specialist | Apple Retail | Southern California | 2004 - 2009
Provided one-on-one training, adjusting teaching style to meet the needs of a wide range of age groups and learning styles. Worked closely with Apple Corporate to develop new training programs across all levels of software. Created and conducted various workshops across a wide variety of Apple and Adobe software. Managed the performance, scheduling and training for eight employees as Lead Creative. Hand picked to be part of the opening team of Irvine retail location. Part of multiple product launches including the iPod color, iPod nano, OS X and iPhone.
Senior Graphic Designer | Mar Worldwide | Irvine, CA | 2004
Designed 6 print catalogs for Kawasaki, including motorcycles, side-by-sides, parts and apparel. Assisted in studio daily during photo shoots, with lighting, product and model staging and on-the-fly tethered image editing. Designed custom graphics and photo treatments within corporate guidelines. Directly responsible for print vendors, paper selection and press checks.
Art Director | 96° In the Shade | Irvine, CA | 2004
Designed and established identity from scratch for rasta couture men’s fashion line. Produced and designed catalogs, website, hang tags, flyers, order forms, corporate identity and apparel. Designed and staffed booth at MAGIC apparel show for brand launch. Worked closely with brand investors and ambassadors, including legendary reggae act Third World.
Education
Art institute of California | Santa Ana, CA | Southern California | 2004 - 2007
Associate’s Degree - Graphic Design
Associate’s Degree - Advertising & Marketing
Skills
- Photography skills on location, in studio, post processing, file organization & editing
- Expert real world experience and knowledge of Photoshop, Illustrator & InDesign
- Excellent eye for color theory, printing knowledge & press checks
- Functional working knowledge of Adobe Premier & After Effects
- Previously Apple Certified Instructor in Aperture, Final Cut Pro, Logic Pro, Motion & OS X
- Social media management in Instagram, Signal, Telegram, Twitter/X
- Lifelong skateboarder, snowboarder & outdoor enthusiast
- Active volunteer & board member in local Little League
- Active volunteer in local cub scouts